Have you ever started doing something for fun, then realize you actually have a deep passion for it?
Since 2014, when my sister first introduced me to henna, I have been obsessed with wearing it all the time. I would travel with a small henna tube and draw on myself wherever I was, to the point where my family and friends would ask for a design whenever I was done with my own design.
That is pretty much how I became invested in learning more about henna which led to my curiosity of building a small brand & business in South FL where I was born and raised!
Introducing people to henna and creating new positive experiences for them with my designs has been a dream come true for me, and especially as an artist.
For a long time I worked as a vendor at local events, markets and other pop-up gigs. Many challenges were faced during my beginning years as I had limited equipment to set-up and almost no funds to invest in the things I needed to make myself appear reputable. Thankfully, people were attracted to my designs and enthusiasm for working my own henna booth! With more events and people to practice drawing on, I was able to earn an income and draw larger, more intricate designs. At the same time, I was receiving schooling at Broward College for marketing and business.
At each event I was able to apply what I was learning in school and experience what it was like to run and manage a henna business. Many lessons and experiences have come from working and managing myself at over 100 events but in the end, it has helped me grow into Designs by LF. My determination and professionalism has allowed me to network with a variety of small businesses, and event coordinators that have provided very valuable opportunities for me to expand my brand.
Living in South FL, there were endless events I was able to attend on the weekends to gain more experience and exposure. I was driving to different cities every weekend to set up my tent, tables, decorations, and albums to promote my henna designs which soon paid off. I found the perfect market in Wynwood where I was able to keep a temporary residency on the weekends for about 2.5 years. It was amazing the number of people and businesses that were interested in having me set up at their private events.
I've been fortunate enough to work private events for business grand openings (retail & restaurant), on music video sets, at concerts, art festivals, indoor school field trips, and other private celebratory events.
Attending these various events, & local markets around South FL helped increase my exposure so much that I am now able to represent myself in another area! By 2019, I graduated with a marketing management, & business operations degree. I went from representing myself as a sole proprietorship DBA Henna.Art.Vibes to what you see today, Designs by LF, LLC.
This is what has brought me to LAS VEGAS! More growth, more exposure, and more passion!
Lu was born & raised in BROWARD, FL. Currently living in sunny Las Vegas taking daily appointments, events & setting up my first online store with one-of-a-kind arts & crafts for others to enjoy.
I LOVE YOUR SUPPORT!